View Creative Deck + Toolkit Here: NuStrength Creative

Nu Strength.

Agency: Digitas North America
Creative Director: Jimmy Allemen
Art Directors: Ali Nguyen, Shoaib Ali Qureshi, Ruth Raveh
Designers: Emily Johnson, Ashley Postiff
Copy: Alexis Lynn Ellis, Lilly Evans

Times have been tough lately. But we’re all growing a little stronger whether that means taking better care of ourselves and our loved ones, finding delight in the simple pleasures of life, or getting energy in new routines.

It’s more important than ever to stay strong and healthy. And right now’s the time to find that power within yourself to boost your everyday routine, integrate healthier options and activities throughout your day, and build up your confidence to take this complicated topic head-on. This is a holistic approach to immunity, because we know a healthier you, both mentally and physically, builds a stronger immune system. Confidence in our immunity is the foundation of this #NuStrength, and we’re dedicated to finding that confidence together. 

We’re breaking down the complicated topic of immunity in simple ways that empower our consumers and IBOs to take control of their holistic health. By educating others on the importance of taking small daily actions, we will be able to show small, yet effective ways to build a stronger immune system.