Earth Day Live Activation

Let’s “ruin” the geo-tagged Instagram feed of lakes that are at risk of a water shortage. 

These feeds are usually filled with people boating, swimming, fishing, on vacation, etc. But on Earth Day (April 22nd), we will flood the feed with pictures/videos of people pre-rinsing dishes, and when users click on the posts, they’ll learn how pre-rinsing is wasting our planet’s water, and what they can do to help.