Reckitt’s Resolve Social 2022

Agency: Havas
CD: Mike Lubrano
Copy: Alex Basak
Art Direction & Animation: Shoaib Ali Qureshi
Project Manager: Elisabeth Ng

Pets are messy. It’s just part of having one in your family. But the moments of pure joy your pet brings you outweigh the messes every time. Introducing Love > Mess.

In this social content series, we’ll use comparisons to show people how when you have the power of  Resolve, messes take a back seat to the love
you have for the pets who make them.