Visa 2020 Tokyo Olympics Concept

Visa Even The Playing Field

 

This year the Olympics marks the first time in a long time that the world will be back together. Tokyo is the third most expensive city in the world. The games are going to be highly anticipated, highly attended and...highly expensive

Which means for those athletes, their families, and their fans, coming from nations with weaker currency this will be a very costly Olympics. Visa wants to help offset the cost of items within the Olympic Village with a simple initiative: Even The Paying Field. Because everyone deserves a fair price.

This is Visa helping to even the playing field for all.

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Client: Visa | Agency: Digitas North America | Creative Director: Dwayne Koh
Art Director: Shoaib Ali Qureshi

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